What the kids are drinking

I was under the false impression that if a beer had to beat it's customers over the head with the fact that it is alcoholic, than it MUST be delicious. I'm not under that impression anymore. Calling this an "alco-pop" is an insult to soda, alcohol, and under-aged drinkers.

The name is Joose. At first I thought it was an alternate spelling of "Jose". But no, its "Juice". Like "Jungle Juice", That toxic hodge-podge of alcohol and fruit drink that you often find at a college party. Well, maybe you don't find it... but I always seem to. The people at United Brands Company, Inc. decided it would be a good idea to mass produce that experience. It comes in a variety of flavors, the most prominently advertised being grape, but I didn't go there. I went with Cherry Lime instead.

Its actually got an excellent pour, its the color and carbonation of raspberry ginger-ale, but the similarities between Joose and the things that I love end there.

My first flavor response was, "this kind if tastes like a lime rickey!" which was immediately squashed by the burning taste of grain alcohol. My immediately response was to dump the bottle down the drain. And then I realized I didn't fully taste it, and I had to pour a second one. Thanks to my burps, I now know what nail polish removal tastes like.

The throat-ruining burn is not without reason: the alcohol by volume is an impressive 8.5%. The idea that children are drawn to this malt beverage is both good, and bad. Its good, because this is going to turn a LOT of smart kids away from drinking, but bad because a lot really stupid kids will die.

Joose has been awarded a rare spot in our refrigerator. The undrinkable beverage place, where undrinkable beers go to lay in waiting, until someone becomes curious enough, or drunk enough, to try it.

Beer rating: F.